Key Aspects of Product Innovations: Theoretical Knowledge and Research Study

Purpose: The main purpose of the paper is to investigate and establish an understanding key aspects product innovations, which present important side innovation theory. also aims validate literature knowledge by conducting presenting results a primary study. Theoretical framework: theoretical provides necessary secondary data that helps researchers build specific empirical indicators, puts test research Design/methodology/approach: As first step, uses exploratory research, methodology approach investigates gives deep topic. method used “literature review”, analyse existing from variety sources relevant aspect innovations. Next, descriptive involves collection quantitative through survey method. study conducted in February 2023, among 18 software companies Bulgaria with activities 3-year-period under review (2020 – 2022). Findings: identifies outlines indicators confirms essential role defined for development innovations industry. Research, Practical & Social implications: brings useful base developing future studies focused on Originality/value: original new direction researching term